Design Situation
Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns.
Design Brief
I am going to redesign the logo for krispy kremes I will also design and make a piece of packaging for one of their products (doughnut box) and design and make a point of sale display for that product.
Initial Specification
My products will have or do the following;
• Display the product that is for sale
• show the logo on the box
• make the logo look more attractive
• make the brand stand out
• attract doughnut lovers
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