design

Design Situation

Advertising is a multimillion pound industry. Advertising includes logos, packaging, point of sale displays, websites and television campaigns. International companies from Ford to McDonalds spend millions of pounds each year on advertising. Even smaller companies spend large amounts of their budget on good advertising campaigns. 

Design Brief

I am going to redesign the logo for krispy kremes I will also design and make a piece of packaging for one of their products (doughnut box) and design and make a point of sale display for that product.

Initial Specification

My products will have or do the following;

•           Display the product that is for sale

•           show the logo on the box

•           make the logo look more attractive

•           make the brand stand out

•           attract doughnut lovers 

krispy kreme

Krispy kreams was created in the year1937

Vernon Rudolph bought a doughnut recipe off of a French chief and then started to sell krispy kreams doughnuts to local groceries stores. He then cut a whole in the wall and started selling original glazed doughnuts. By 1950 there was a chain of krispy kreams stores. The doughnuts were not always good so they developed a distribution system then they invented there own doughnut making machine. Rudolph then focused on the doughnut making process. Throughout the 1970s the krispy kreams chain grew and was carried out through south eastern United States. 1973 Vernon Rudolf died and the growth of krispy kreams slowed down and was forced to be sold to the Beatrice food company in 1976. In 1982 a small group of business associates bought krispy kreams off of Beatrice Food Company and brought back the focus on hot fresh doughnut experience. They then opened there first store in New York City in 1996 soon after in California 1999. Krispy kreams turned 60 years old in 1997 and success was well underway. Our place as 20th century American icon was recognised by the donation of company artefacts to the Smithsonian institution national museum of American history. The first store opened in the u.k, in the world famous Harrods department store in 2003. Since then krispy kremes have installed hot doughnut machine technology which brings more of a hot doughnut experience. Krispy kremes are now opening stores all over the place and expanding.

I have got this information from: http://www.krispykreme.co.uk/experience/our-heritage/

product rebranding